Social Media Viral Storytelling

In today's digital landscape, social media platforms are at the forefront of communication, influencing the way people consume news, share stories, and connect with others. The rise of short-form content, viral trends, and real-time communication has transformed how information spreads across the world.

In this course, Social Media Viral Storytelling, you will gain a comprehensive understanding of the strategies and techniques behind creating content that resonates with audiences, fosters engagement, and goes viral on popular social media platforms like TikTok, X, Youtube and Facebook/Instagram/WhatsApp.

This course is designed to be interdisciplinary and has no specific prerequisites, ensuring accessibility to a broad spectrum of learners.

What you'll learn:

By successfully completing this course, you will be able to:

• Identify platform-specific features on TikTok, X, Youtube, Facebook, Instagram, and WhatsApp, and use these tools to create engaging, viral content.
• Develop effective storytelling strategies tailored to each social media platform, including creative use of text, visuals, and interactive elements to drive engagement.
• Explore TikTok, X, Youtube and Facebook/Instagram/WhatsApp analytics and data insights to refine content, grow audiences, and optimise engagement.
• Identify paid targeting strategies and create content marketing plans that maximise reach and impact across social media platforms.
• Apply best practices for viral news dissemination and fact-checking, using social media as a tool for authentic storytelling and information-sharing in the digital age.

Target Audience

Media professionals and journalists, activists and advocates, government officials and policymakers, civil society and nongovernmental organisations, educators and researchers.

Total time commitment: 4hours